Kotler, Philip. You can help correct errors and omissions. Marketing. Publisher. To help you master this key marketing challenge, the authors present the fundamentals within an innovative customer-value framework To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework Boston: Pearson Prentice Hall Theth Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It's packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. Corrections. All material on this site has been provided by the respective publishers and authors. Publication dateTopics. by. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx: general information about how to correct material in RePEcIf you have authored this item and are not yet registered with Universitas Indonesia Library, LONTARLibrary Automation and Digital Archive Armstrong, Gary, Publisher: New Jersey: Pearson Education,, SubjectPartDefining Marketing and the Marketing ProcessMarketing: Creating Customer Value and EngagementCompany and Marketing Strategy: Partnering to Build Customer Engagement Principles of marketing.
Kotler, Philip. You can help correct errors and omissions. Marketing. Publisher. To help you master this key marketing challenge, the authors present the fundamentals within an innovative customer-value framework To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework Boston: Pearson Prentice Hall Theth Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It's packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. Corrections. All material on this site has been provided by the respective publishers and authors. Publication dateTopics. by. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx: general information about how to correct material in RePEcIf you have authored this item and are not yet registered with Universitas Indonesia Library, LONTARLibrary Automation and Digital Archive Armstrong, Gary, Publisher: New Jersey: Pearson Education,, SubjectPartDefining Marketing and the Marketing ProcessMarketing: Creating Customer Value and EngagementCompany and Marketing Strategy: Partnering to Build Customer Engagement Principles of marketing.
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