ISBN-13: 9781538725429
From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainmentsrise and shocking downfall. For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students simple mission to make games they wanted to play launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzards proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the companys reputation and led to its ultimate reckoning. Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means tobleed Blizzard blue. Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment Free Book
Download Free Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Free PDF Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment EPUB Free
Audiobook Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Full Book Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
ISBN-13: 9781538725429
From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainmentsrise and shocking downfall. For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students simple mission to make games they wanted to play launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzards proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the companys reputation and led to its ultimate reckoning. Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means tobleed Blizzard blue. Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
tags:
Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment Free Book
Download Free Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Free PDF Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment EPUB Free
Audiobook Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Full Book Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
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