We believe it is Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing This tension can doom a change effortbut if it is overcome, change can come quickly. Every iPhone sold serves as counter-evidence The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. In Switch, the Heaths show how everyday peopleemployees and managers, parents and nurseshave united both minds and, as a result, achieved In order to help people change we must determine which area to address. Butit's not quitethateasy By Chip & Dan Heath. Change requires that we act differently. Ultimately, all change ef forts boildownto the same mission: Canyou getpeople to start behavingin anewway? By Chip & Dan Heath. But it occurred to us that if people hate change, they have a funny way of showing it. Is it possible to overcome our internal “schizophrenia” about change? How to change things when change
We believe it is Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing This tension can doom a change effortbut if it is overcome, change can come quickly. Every iPhone sold serves as counter-evidence The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. In Switch, the Heaths show how everyday peopleemployees and managers, parents and nurseshave united both minds and, as a result, achieved In order to help people change we must determine which area to address. Butit's not quitethateasy By Chip & Dan Heath. Change requires that we act differently. Ultimately, all change ef forts boildownto the same mission: Canyou getpeople to start behavingin anewway? By Chip & Dan Heath. But it occurred to us that if people hate change, they have a funny way of showing it. Is it possible to overcome our internal “schizophrenia” about change? How to change things when change
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