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<p>First, Find, read and cite all the Behavioral finance also challenges the use of conventional utility functions based on the idea of risk aversion. This article aims to elaborate a systematic literature review (SLR) on the subject of experiments in behavioral finance, including papers published between and This paper provides an overview of the key concepts, theories, and empirical findings in behavioural finance. Behavioural finance studies these biases and their implications on the ision-making process of investors Outcomes are evaluated against a subjective reference point (e.g., the purchase price of a Combining traditional economics and finance with behavioral and cogni tive psychological theory, behavioral finance seeks to understand people’s financial choices (Baker & Nofsinger,, p Introduction to Behavioral Finance Background Richard Thaler, the recipient of the Nobel Prize in Economics, contends that behavioral financial is no longer a controversial subject because financial economists already often incorporate into their considerations theories about how human behavior affects the movement of stock prices Refuting the principle of complete human rationality, Kahneman and Tversky [1] explore a set of effects, considering cognitive biases that underlie the (often) para-doxical behavior of individuals. I review the literature in three parts, namely, (i) empirical and theoretical  Abstract. I provide a synthesis of the Behavioural finance literature over the past two ades. Richard Thaler, the recipient of the Nobel Prize in Economics, contends that behavioral financial is no longer a controversial subject because financial  Abstract. It explores the various cognitive biases that influence investor PDF This chapter explores the evolution of modern behavioral finance theories from the traditional framework. Behavioral finance is based on the alternative notion that investors, or at least a si gnificant minority of them, are subject to behavioral biases that me an their financial isions  Background. For example, Kahneman and Tversky () propose prospect theory as a de scriptive theory of ision making in risky situations. It focuses on three main issues.</p></translate>
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