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</center><p>In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our isions have far-reaching consequences. Publication datePdf_module_version Following is the full text of Sheena Iyengar’s talk titled “The art of choosing” at TEDGlobal conference. Dan Gilbert, author of Stumbling on HappinessWe’re fighting to restore access to,+ books in court this weekThe art of choosing by Iyengar, Sheena. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead Sheena Iyengar’s award-winning research reveals that the answers are surprising and profound. Why do we sometimes choose against our best interests? In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our isions have far-reaching consequences. Sheena Iyengar – TED Talk TRANSCRIPT. Today, I’m going to take you around the world inminutes. My base of operations is in the U.S., but let’s start at the other end of the map, in Kyoto, Japan, where I was living with a Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. She asks fascinating Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? When someone can’t see how one choice is unlike another, or when there are too many choices to compare and contrast, the process of choosing can be confusing and frustrating. Choosing to read it should be the easiest choice you ever make. How much control do we really have over what we choose? The Art of Choosing: The isions We Make Everyday – What They Say About Us and How We Can Improve Them is a non-fiction book written by Sheena Iyengar, a professor at Columbia Business School known for her research in the field of choice An intimate, beautifully written, and deeply compelling book that examines both the art and science of making wise isions. Use The Art of Choosing as your companion and guide for the many challenges ahead Instead of making better choices, we become overwhelmed by choice, sometimes even afraid of it In The Art of Choosing, Columbia University professor Sheena Iyengar, a leading expert on choice, sets herself the Herculean task of helping us become better choosers.</p></translate>
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