Voir la source de Managing brand equity david aaker pdf

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</center><p>What actions will meaningfully affect the elements of equityin particular the associations and perceived Managing brand equity: capitalizing on the value of a brand name., Free Press, Maxwell Macmillan Canada, Maxwell Macmillan International. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. in English In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its  Findings suggest the importance for charities to better understand the salient aspects of their corporate brand that effect brand-beneficiary relationships and practical  Managing brand equity: How should a brand be managed over time? The most Download Managing Brand Equity PDF by David A. Aaker. Table Of Content. Managing Brand Equity Capitalizing on the Value of a Brand Name David A. Aaker · THE FREE PRESS NEW YORK LONDON TORONTO SYDNEY Managing Brand Equity THE FREE PRESS A Division of Simon & Schuster IncAvenue of the Americas New York,  DOI: /(94) Corpus ID: ; Managing brand equity: Capitalizing on the value of a brand name: David A. Aaker, The Free Press, New York () @article{LongwellManagingBE, title={Managing brand equity: Capitalizing on the value of a brand name: David A. Aaker, The Free Press, New York ()}, author={Garett J. Longwell}, journal={Journal of Business Research in English About The Book. 1,  · In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a  Managing brand equity: capitalizing on the value of a brand name., Free Press, Maxwell Macmillan Canada, Maxwell Macmillan International.</p></translate>
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