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|Description=<translate><center><b>Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked</b><br>
By: Adam Alter<br><br>
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ISBN-13:  9780735222847<br>
Irresistibleis a fascinating and much needed exploration of one of the most troubling phenomena of modern times.Malcolm Gladwell, author ofNew York TimesbestsellersDavid and GoliathandOutliersOne of the most mesmerizing and important books Ive read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.Adam Grant,New York Timesbestselling author ofOriginalsandGive and TakeWelcome to the age of behavioral addictionan age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the goodto improve how we communicate with each other, spend and save our money, and set boundaries between work and playand how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.Adam Alter's previous book, Drunk Tank PinkAnd Other Unexpected Forces that Shape How We Think, Feel, and Behaveis available in paperback from Penguin.<br>
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