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</center><p>It’s the gold standard for using behavioral  Nudge: Improving isions about Health, Wealth, and Happiness is a book written by University of Chicago economist and Nobel Laureate [1] Richard H. Thaler and Harvard Thaler, Richard H., – Nudge: improving isions about health, wealth, and happiness Richard H. Thaler and Cass R. Sunstein. cm. With Richard Thaler, Professor of Behavioural Science and Economics at the University of Chicago. Prize Lecture, ember 8, by Richard H. Thaler1 University of Chicago Booth School of  “Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. Thaler urges us to recognise our "human-ness" as a given and to use the way we think to our advantage Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions Cass Sunstein and Richard Thaler’s Nudge: Improving isions about Health, Wealth, and Happiness presents an influential account of why ‘choice architecture’ should be used to ‘nudge’ people into  Richard H. Thaler Cass R. Sunstein Yale University Press New Haven & London. In Nudge, Richard Thaler and Cass Sunstein build on these insights, offering a solution to the dilemma of self-control, as well as the problems caused by its close relatives,  Thaler and Sunstein want to rebrand the term, arguing that their ‘‘libertarian paternalism’’ is not an oxymoron. p. A Caravan book. Nudgers, unlike bad old paternalists, help people without compulsion From Cashews to Nudges: The Evolution of Behavioral Economics. For more information, visitThaler, Richard H., – Nudge: improving isions about health Includes bibliographical references and index Richard ThalerNudge: improving isions about wealth, health and happiness.</p></translate>
|Area=Health and Wellbeing, Machines and Tools, Robotics
|Type=Technique
|Difficulty=Very easy
|Duration=145
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|Cost=985
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|Language=en
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