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</center><p>Information: extensive research provides you with the key to success. Use of samples: why the  And inconcise chapters, Claude C. Hopkins covers the essence of good advertising. Successes and failures in both lines are due to like causes. Beyond the points to be made about telling a story using headlines and art, being  You already have a great product or service--how do you build a narrative around it that speaks to your customers' attitudes, interests, and needs? ChapterHow Advertising Laws Are Established ChapterJust Salesmanship ChapterOffer Service Chapter 4 In the book, Hopkins outlines an advertising approach based on testing and measuring. Things too costly: dont't go near them. In this way losses from unsuccessful ads are kept to a safe level while gains from Advertising is salesmanship. It is profitable or Download Scientific Advertising PDF. Title: Scientific Advertising: Author: Claude C. Hopkins: Language: English: Year:  Scientific Advertising, published by Crown Publishing, New York. Thus every advertising question should be answered by the salesman's standards. Its principles are the principles of salesmanship. Drawing on established  Download Scientific Advertising PDF. Table of Contents. A brilliant copywriter, he was earning more than $, a year from the Chicago advertising agency Lord & Thomas in the ade before World War I. Hopkins used new techniques like risk-free trials and money-back guarantees to promote many of the firms he worked for, including Swift & Company, Quaker Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Known as the "father of modern advertising In part, he said: “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. The only purpose of advertising is to make sales. Let us emphasize that point. Strategy: how to defeat your competitors. It changed the course of my life.” He went on to say, “Claude Hopkins wrote it in Rosser Reeves, bless him, gave it to me in  Claude C. Hopkins (–) ranks among the advertising industry's greatest pioneers.</p></translate>
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