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&lt;p&gt;With his signature no-nonsense approach, Ries explains why  ChapterThe Power of Focus. Ries argues that in order to stand out in a crowded  TheImmutable Laws of Branding. Al Ries, Laura Ries. When you put your brand name on several products, indeed, the line extension allows an increase in sales in the short term, but it undermines brand name in the mind of the consumer in the long termFocus: the future of your company depends on it by Ries, Al. Publication datePdf_module_version Ppi Related-external-id urn:isbn ISBN See all details. Published Law, Business. For example, the Toys R Us formula is: (1) narrow the focus; (2) stock in depth; (3) buy cheap; (4) sell cheap; and (5) dominate the  Al RiesFocus_ the Future of Your Company Depends on It (, HarperBusiness) ebook download as PDF File.pdf), Text File.txt) or read book online  Focus by Al Ries is a powerful guide that dissects the often misunderstood concept of focus in businesses. For example, the Toys R Us formula is: (1) narrow the focus; (2) stock in depth; (3) buy cheap; (4) sell cheap; and (5) dominate the category. Explore more. And as Ries and Trout pointed out in 'Positioning', you can get Al Ries demonstrates how a corporation can increase its competitiveness by narrowing its focus, spinning off divisions that dilute its strength, and establishing a single word or concept the company can own in the mind Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. A narrow focus creates a powerful brand. This item: Focus: The Future of Your Company Depends on It. $ narrower focus than a department store. It also provides more opportunity to select a powerful name. The first chapter introduces the idea of focus and how it can be a powerful tool for success. narrower focus than a department store. Books with Buzz. The power of a brand is inversely proportional to its scope.&lt;/p&gt;</property:Description>
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